We do need to actually make money doing something that we spend a lot of our time doing,

Due to our need to actually make money doing something that we spend a lot of our time doing, ie, from selling honey and looking after bees, we are ‘downsizing’ “Swedish forest honey. We have been trying for 8 years to make our company profitable and experimented with many approaches. We have concluded that in Sweden there is simply not enough genuine interest in high-quality honey making it impossible for us to continue our business in its present format, we must cut costs.

This is our new ‘Bee Centric’ way of looking at the costs of selling honey that we could dump. We think that you will agree with us:-D

Cost of webshop =  63 x 250g  jars of honey and the lives of 27,221 bees!
Cost of advertising = 211 x 250g jars of honey and the lives of 90,941 bees!
Cost web funneling = 89 x 250g jars of honey and the lives of 38,563 bees!
Eko certification = 105 x 250g jars of honey and the lives of 45,255 bees!A bee produces about 0.58 grams or 1/12 of a teaspoon on honey in its entire life so it takes 431 bees to make a 250g jar of honey.